The Future of OTT and Ad-Based Streaming Platforms

Nowadays, OTT platforms are gaining huge popularity among people.

Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.

OTT platforms offer multiple contents via the internet.

Netflix, Watcha, and TVING are 대표 examples.

Different from cable TV, OTT lets users watch what they want, when they want.

OTT’s popularity comes from several factors.

It allows people to enjoy different genres from a single service.

Films, series, and variety programs can be selected by preference.

Also, compared to traditional paid broadcasting, OTT is relatively affordable.

Being able to stream anywhere using mobile devices is also attractive.

As OTT prices continue to rise, users more info are becoming more cost-conscious.

Therefore, many viewers are turning to free streaming platforms.

Ad-supported free streaming allows users to enjoy content without paying.

Cost-conscious users find this model attractive.

FAST services are becoming popular as ad-supported alternatives.

An example is KT’s “Gi Live,” which attracted many users.

FAST is expected to become a new revenue model while the paid TV market stagnates.

The biggest advantage of free streaming is that there is no cost burden.

It also offers various content, expanding user choice.

On the downside, ads interrupt viewing experiences.

In addition, the quality can be inferior to premium platforms.

Both markets will likely keep developing over time.

Advertising-supported services will likely attract more viewers.

Cost-free entertainment remains attractive to users.

In conclusion, combining premium OTT quality with free access matters.

If both advantages are used properly, users can gain better experiences.

I look forward to seeing how the streaming industry develops in the future.